I’ve long believed that, with some exceptions, advertising agencies should lead product branding efforts while public relations counselors should guide corporate branding. Here’s a well-thought-out article on this topic, from the PRSA Web site.
Tags: dallas branding agency, dallas marketing, dallas public relations
At my company, we are working with a marketing firm for our corporate rebranding. Its scope has included extensive internal and external research, resulting in a new themeline, new corporate brochure plus product flyer inserts, new Web site, sales toolkit, trade show booth and PowerPoint design.