Comments on: PR Agency Assessment Tools http://www.ideagrove.com/blog/2005/04/pr-agency-assessment-tools.html The Idea Grove is a full-service agency specializing in public relations, marketing and Web design. Fri, 10 Feb 2012 21:07:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joy Jennings http://www.ideagrove.com/blog/2005/04/pr-agency-assessment-tools.html/comment-page-1#comment-33 Joy Jennings Fri, 08 Apr 2005 19:50:00 +0000 http://www.ideagrove.com/weblog/?p=28#comment-33 When my company conducted a search recently for a PR firm, we rated the seven firms we met using the following criteria:<br/>Industry Knowledge<br/>Energy<br/>Creativity<br/>Chemistry with our Team<br/>Business Acumen<br/>Depth of Journalist Relationships<br/>Experience with Similar Accounts<br/><br/>After we had met with all the firms, I developed a matrix to show each firm's total score by each person on the review team. It helped us to identify our three finalists, and our written comments helped us remember what we had liked about firms we'd met at the very beginning of the three-month process.<br/><br/>The rating sheet was certainly a subjective tool, but it helped us enormously. When my company conducted a search recently for a PR firm, we rated the seven firms we met using the following criteria:
Industry Knowledge
Energy
Creativity
Chemistry with our Team
Business Acumen
Depth of Journalist Relationships
Experience with Similar Accounts

After we had met with all the firms, I developed a matrix to show each firm’s total score by each person on the review team. It helped us to identify our three finalists, and our written comments helped us remember what we had liked about firms we’d met at the very beginning of the three-month process.

The rating sheet was certainly a subjective tool, but it helped us enormously.

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