Chicago Tribune columnist Eric Zorn offers advice on what newspapers must add to remain relevant today: “Seven-day a week advice columns about personal technology; vastly increased coverage and criticism of other media, particularly entertainment television; a return of the old action columns in which we mediate disputes and avenge bitter consumers; more gossip and, of course, blogs, blogs, blogs.” It’s a interesting column; check it out.
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Newspapers won't exist in 10 years. We'll be using PCs in the "form factor" of newspapers, or something close to it. All content will be customized. So the strategists can give it up!
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