From Matt Smith of SF Weekly:
Publicists have a dreary and emotionally exhausting job. Daily, they must cold-call and suck up to journalists in attempts to forge relationships that are built, fundamentally, on dysfunction.
In an ideal journalistic world, you see, publicists wouldn’t exist. Journalists would be resourceful, hardworking, and freethinking, never needing the press releases, story tips, staged interviews, and other “on-message” news that publicists provide. But because they often lack these qualities, reporters eventually wind up accepting at least some of the fare that publicists pass out, albeit with resentment and suspicion, even contempt.
Publicists’ bosses don’t make things easier. The official rules of public relations say it’s the client or cause that’s supposed to shine, not the PR agent. So most often flacks toil anonymously, disrespected, maligned, and ignored — even in cases where their work is so good it generates a Pulitzer Prize.
That’s right, a Pulitzer Prize. Last week the Columbia University Graduate School of Journalism awarded journalism’s highest honor to a series of newspaper editorials that resulted from the efforts of a Bay Area publicist — but without giving her any credit.
It’s a great lead. The rest of the story is here.
I would only add that, having been both a PR guy and a writer for an alternative weekly, I think the latter vocation is far more “dreary and emotionally exhausting.” I won’t detail all the reasons here; to each his own, I guess.