Comments on: Will Blogs Replace Press Releases?

By: Court Information Office

Court Information Office — Sat, 07 Jan 2006 03:57:00 +0000

I’ve been studying for the APR, and so far not one person in class could pinpoint how to use a Blog in their corporate and non-profit communications to replace the press release, let alone for furthing their goals.

I see Blogs and RSS feeds as just another channel, although I think Judy hit it on the head: RSS will force companies to deliver simple messages quickly and pull readers into the extended message.

By: Judy

Judy — Fri, 01 Apr 2005 23:37:00 +0000

I have long posited the theory that press releases these days are designed for every audience apart from the press… For public companies, they will remain an important way of complying with RegFD for material news. I don’t think press releases will be usurped by blogs, since blogs are of their nature discursive and opinion-based rather than news-based. However, I do think that RSS feeds of short, factual news could - and should - do away with the need for most press releases.

By: Jozef Imrich, Esq.

Jozef Imrich, Esq. — Fri, 25 Mar 2005 07:08:00 +0000

In many ways, the press releases have already arrived and most seem to be rather transparent about the fact. As evidenced below, they form a part of an informative interactive blogging world ...

CEO Press releases

By: SB

SB — Thu, 24 Mar 2005 22:47:00 +0000

True. It’s only a matter of time before a corporate blogger puts out information that he or she isn’t allowed to by SEC rules. I’m sure we’ll eventually have a warning, fines or worse.

Eventually, I think the blog entries of public companies may need to be pushed to disclosure media via e-mail.

By: Joy Jennings

Joy Jennings — Thu, 24 Mar 2005 22:39:00 +0000

10 years huh? Hasn’t the press release been around for about 80 years? Wire services, fax machines, e-mail and the Internet didn’t kill it — it just keeps evolving with each new delivery method. I doubt that blogs will replace the venerable press release, especially since Reg FD requires us to PUSH each release to a mass audience, whereas a blog by its nature is designed to PULL readers to itself.