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March 29th, 2005

PR Folks Can’t Get a Break — Even in Singapore

Yes, indeed. I love my job. Even if I can’t get love from anyone else — even in Singapore.

The Electric New Paper of Singapore has published an article headlined: “CONFESSION OF A PR CONSULTANT.” The subhead reads: “IT’S NOT EASY BEING A PUBLIC RELATION MAN. HE MUST WEAR A FAKE SMILE, SUCK UP AND TRY TO PLEASE EVERYONE.” (sic)

In the expose, Jason Tan (not his real name) reveals that he must throw parties to “entertain people that I don’t like,” and confides that “I have to be nice to all reporters, even though there are a few that I personally don’t like. I will give them a hug or a peck on their cheeks when I bump into them at social events.”

He adds, “It’s very tiring when you have to deal with people relationships every day. Sometimes it can get to the stage of being pretentious to one another.”

(sic — and I think I’m getting a little queasy, too.)

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