More Blurring of PR and Journalism
Steve Rubel of the New York public relations firm CooperKatz is a leading evangelist for blogging in the PR world. He wrote yesterday about how the rising influence of blogs will enable companies to talk directly to their audiences without relying on traditional media. He also references an excellent article on this topic in the Toronto Globe and Mail.
One implication of the trend is that PR pros will need to become more like journalists in their ability to communicate to the public. Rubel recommends PR pros start blogging now, even if only on internal agency or corporate blogs, to get the experience they will need. He writes:
My feeling is that the best way to teach PR pros to think like journalists is to encourage them to become bloggers. I have learned more about journalism through one year of blogging than perhaps anything else over my entire career in this business.
I've always believed that the best training for a PR pro is to be a newspaper or television reporter first. But blogging is a great way to develop some of the same skills while working full-time for an agency or corporation. It's a good idea.
posted by Scott Baradell at
9:31 AM
2 Comments:
I have been enjoying your blog for some time now and thought I should finally post. As a recent PR grad(still job hunting), I've noticed, participated in and studied the "new" trend of blogging.
I think because many blogs lack standard style rules(Wonkette), much of the public dismisses them as a credible form of communication.
This will probably be a future problem for PR practioners who will have to decide if their or their client's blogs are too newsy or too relaxed.
And also, about the Lizzie Grubman show on MTV. I've always thought of her as a publicist(who runs people over), not as a PR professional. There's a big difference, at least to me.
Sarah Elmore
By
Sarah Burns, at 3/24/2005
Thanks, Sarah. You're right that most public relations pros live in a world that is very different from that of publicists. But I can't agree with those who say that a publicist isn't a PR person; it's just part of the profession from which many of us would like to distance ourselves.
By
SB, at 3/24/2005
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