Media Bombardment and Free Markets

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It’s not news to anyone that we are bombarded by media images today. Many parents, in particular, believe they are at the mercy of the shallow messages of popular entertainment and advertising, and that as a result, their children are increasingly worshipping at the altar of consumerism.

While the decline of religion and many other factors have been blamed for this phenomenon, two interesting documentaries, last year’s The Corporation (which arrives on DVD this month) and an older PBS special, Affluenza, argue that the deregulation of markets and rise of giant corporate conglomerates over the past 25 years (under both Republican and Democratic administrations) have also played a role in our current media bombardment.

Both are worth watching, no matter where you stand on the political spectrum. Personally, they’ve helped me to reassess what I do for a living, why and for whom. They’ve also made me reexamine some of my views on public policy issues. It’s always good to take stock now and then.

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About the author

Scott Baradell
Scott, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies. Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He was quick to recognize the vital importance of content quality and the power of social sharing. Most significantly, he developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.

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