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March 21st, 2005

"Just Say No" To Fake Blogs

One nice thing about blogs is that they represent an actual dialogue between people, or in the case of corporate blogs, between companies and their customers. They are NOT advertising. Marketing and PR firms that don’t get this will make fools of themselves. Want an example? Check this one out for Captain Morgan’s Rum.

One Response to “"Just Say No" To Fake Blogs”

  1. Anonymous says:

    well i’d have to say that most of the lame comments on there are due to people just trying to win the contest prize. real bloggers know that you don’t waste your time writing a comment unless it actually addresses the topic at hand.

    it is an interesting idea that the lines of advertising and entertainment and a source of information are continuing to blur as more people migrate online.

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