Comments on: Is a Video News Release "Fake News"?

By: SB

SB — Thu, 24 Mar 2005 15:43:00 +0000

Joy, very good point about B-roll. In fact, the reality is that most PR firms recommend B-roll to their clients rather than VNRs, because while the broadcast of a VNR is more of a coup for the agency, it is MUCH less likely to get used than B-roll. The reason, of course, is that MEDIA OUTLETS LIKE TO CONTROL WHAT THEY AIR — which, of course, is why the VNR brouhaha is really not such a big deal.

By: SB

SB — Thu, 24 Mar 2005 15:40:00 +0000

Enigma, I had not heard about that and hadn’t seen it on FOX. I would assume it’s a new policy based on the recent controversy. If anyone has more info on this, please post it.

By: Joy Jennings

Joy Jennings — Tue, 22 Mar 2005 21:17:00 +0000

I agree and add that the media also have an appetite for non-packaged video such as B-roll. I recommend that any VNR also include a selection of B-roll that the TV producer can use as they see fit — either immediately or down the road as stock/file footage.

By: Enigma America

Enigma America — Tue, 22 Mar 2005 02:25:00 +0000

On fox news one of the pre-packaged news things said at the bottom, “available for press release from the defense department” at the bottom of the screen. I assume that is a pre-packaged news story.