The Sarasota Herald-Tribune reports on a freelance Florida television reporter who also runs his own PR firm -- a firm that has accepted hundreds of thousands of dollars from the state government. The reporter appears to have put some safeguards in place to avoid conflicts of interest, but it does raise red flags. It's not easy to straddle the worlds of journalism and PR without raising ethical issues. With blogs, politicized cable news, and other factors now muddling the mix, such ethical questions will become increasingly common -- and difficult.