Our Marketing and PR Roadmap is all about turning ideas into actions. We sit down with you to discuss your business goals and brand objectives. Then, based on decades of senior-level experience, we provide a step-by-step program to achieve them over a 12-month period.
An Integrated Approach to Your Needs
The Marketing and PR Roadmap starts where Brand in 60 Seconds leaves off. Once you have a strong brand platform in place, it’s time to develop an integrated brand communications plan to spread the word and achieve your goals.
Integrated brand communications encompasses all the tools and media at your disposal to tell your brand’s story. We develop strategically focused programs that present clear, consistent messaging across all communications vehicles. This streamlined approach ensures your communications program achieves optimal business impact.
The Idea Grove brings an objective, fresh perspective to your marketing and PR challenges. The plan we develop can be implemented by your in-house team, by us, or by a combination of both teams.
Plan elements vary by client but typically include specific recommendations for:
- Public relations strategy
- Online and offline advertising strategy
- Social media and SEO strategy
- Investor communications strategy
- Industry/partner communications strategy
- Internal communications strategy
An Actionable, 12-Month Communications Plan
Our plans are turnkey and comprehensive, including a detailed calendar of recommended activities and initiatives for each of the next 12 months.
Marketing and PR plans are of little value, of course, without a realistic budget in mind. Our experience as corporate executives informs our recommendations, and we weigh cost considerations for all of our programs.
Let the Idea Grove put your marketing or communications team on a proactive, productive path with our Marketing and PR Roadmap.