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Strategic Public Relations To Make Your Business Bloom
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Many companies have a great story to tell. They're just not sure how to tell it.
The Idea Grove can help. Led by Scott Baradell, a former Fortune 1000 media company executive and award-winning journalist, the Idea Grove understands the challenges companies face today in communicating to diverse, distracted and time-deprived audiences. We help translate your business objectives into a cohesive branding strategy; then, we develop creatively inspired platforms for brand message execution -- getting the word out to customers, investors, employees, and others.
We don't believe in throwing stones at our competitors. Many corporate branding agencies and PR firms do a wonderful job for their clients. But we are well aware of the common problems in client-agency relationships, and we are careful to avoid them. The Idea Grove observes the following axioms in serving our clients:
1. We always give you senior-level PR counsel.
In a Harris poll, 1,700 clients were asked to rank the most important characteristics in a public relations agency. The overwhelming winner: the quality of the person working on the account every day.
Large public relations firms often win new clients through the sales efforts of senior executives, but then delegate the day-to-day work to junior staffers. While many PR agencies promise to provide senior-level oversight of these staffers, sometimes true oversight only comes as a result of client complaints.
At the Idea Grove, every member of our team is a senior-level counselor. We are small, and selective in building our clientele. We only take jobs that we believe we can do exceptionally well. We assemble teams of senior brand advisors, public relations counselors, marketing experts and design consultants based on a client's specific requirements. This enables us to offer superior project teams at reasonable hourly rates.
2. We always know your business.
We believe the key to doing our job as public relations counselors well is to understand your industry, your company and/or product, and your objectives in working with us. We don't settle for a superficial, "just tell me enough to write the press release" level of knowledge. We know we can't truly help you until your passion becomes our passion. We have branding and corporate communications experience in industries as wide ranging as media and entertainment, financial services, technology, telecommunications, and healthcare. Here's a promise: If we don't have a handle on your industry, we won't handle your business.
3. We always deliver quality work, the first time.
Because we've worked for corporations large and small, we know what it's like to make that crucial presentation to the CEO. We know what it's like to approve a six-figure print run and be responsible for any errors in the finished product. These responsibilities are stressful enough, without having to worry about your public relations agency doing its job. So when you hire us, you can rest assured that we will not send you a press release with careless errors, brochure copy that misses the point, or other work that wastes our time and yours. We treat every job with the proper gravity and attention to detail.
4. We never embarrass you.
In a recent survey of more than 130 trade and technology reporters, journalists expressed the following top complaints about public relations counselors:
 They don't understand how the media works or what constitutes a story.
They don't understand their client's business well enough to answer basic questions.
They don't have adequate work experience to do their jobs in a professional manner.
How is this possible? For many public relations agencies, media relations calls are a bulk activity. They make many calls to reporters, and many follow-up calls, to increase their chances of placing your story. For cost-efficiency, a very junior staffer who knows very little about your account might be assigned the job of calling the news media to pitch your story.
The staffer might make 100 media calls on your behalf to get your company mentioned in, say, three publications. And the public relations agency might present that to you as a success.
At the Idea Grove, we worry about the 97 other calls. Did the caller, because of his or her inexperience or lack of knowledge, have embarrassing interactions with reporters that will cause them to never write about your company? We don't take a "bulk" approach at the Idea Grove -- in media relations or anything we do.
The Idea Grove knows what it takes to set you apart from your competitors. We do it creatively, we do it efficiently, and we do it consistently. That's ultimately what sets us apart.
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Copyright 2006 Idea Grove
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