The Idea Grove announced a new offering, "Brand in 60 Seconds," a brand positioning workshop for companies seeking to better define and differentiate their company or product in the marketplace.


"The Idea Grove only works with retainer clients," said Scott Baradell, president of the Idea Grove. "Because we have an exclusive clientele and do not market ourselves for project work, we wanted to find a way to engage a broader range of companies in Dallas and nationwide, to basically show our stuff.

"We have unique insights that can help companies tell their stories better -- to their customers, investors and the media. The positioning workshops spotlight our talents while providing a deliverable to clients that can form the basis of their long-term communications plan. Our goal is for each of our clients to be able to effectively communicate their brand's essence, personality and positioning in less than 60 seconds."

The Idea Grove's positioning workshop offering includes:

1. Pre-workshop company and industry research

2. A half-day workshop for your leadership or marketing team, led by Scott Baradell

3. A deliverable that includes a recommended brand essence, brand personality and brand positioning for your company or product -- as well as targeted messages for customers, investors, media and other key audiences.

The Idea Grove has conducted workshops for technology clients -- including hardware makers, software developers, and Web 2.0 ventures -- and healthcare providers. Additionally, the Idea Grove has expertise in the media, financial services, food, travel and other industries.

About the Idea Grove

The Idea Grove is a strategic communications and public relations agency that helps clients manage their most important communications to customers, employees and investors. From core brand development to creative marketing and media relations programs, the Idea Grove's services consistently set clients apart from their competitors. To learn more about the Idea Grove's philosophy, expertise and services, please visit the Web site at www.ideagrove.com or call the company at 972.235.3439.